Category Archives: retail
As someone who recently joined Pinterest…
As someone who recently joined Pinterest, I’m happily surprised, to see the levels of adoption and amplification. If you don’t know what Pinterest is, it is essentially a “virtual pinboard,” that allows users to collect images, items, recipes, etc., from the … Continue reading
Filed under retail
Next Year I Will…
Social media helps companies in many different ways from customer service, product feedback and building customer loyalty. Fortunately for retailers, they have an advantage to jumpstart this engagement and really start conversations. The key is doing it right. In DC, … Continue reading
Filed under retail
Optimizing Your Retail Campaign in 5 Steps or Less
Launching a retail campaign and need to quickly ensure its success? Here are some very simple tips to optimize your retail advertising campaign: Social Media “Gut Check”: The new path that shoppers take includes an entire influence process. They are … Continue reading
Filed under retail
Rethinking the Call to Action.
At the agency we often ask ourselves “what are we asking the consumer to do, and why should they do it?” With many retail marketing and advertising campaigns the answer is clear: “Buy Now, Call Now, Click Here.“ But as … Continue reading
Filed under retail
Smart phones make smart shoppers
Mobile is no longer being talked about as the next big thing in retail. It is the big thing. According to Google, 4 in 10 smart phone users say they have walked away from an in-store purchase based on information … Continue reading
Filed under retail, smart phones, smart shoppers
Will a savvy tech feature change the way you shop this holiday season?
Written by: Allison Greenberg, Account Supervisor I am definitely an early bird when it comes to holiday shopping. Those that know me will not be the least bit surprised to hear I already have a spreadsheet drafted with what everyone … Continue reading
Filed under holiday season, retail, savvy shopper, tech
