Category Archives: Uncategorized

by NICOLE LARRAURI In a recent issue, Harvard Business Review published an article under this same title, detailing the mashup of the digital and physical retail experience. Mind you,  I am often turned off to any article that begins with “the … Continue reading →

by JOHNMURPHY I first walked into an Apple store in 2003.  It was like a rock concert, with people clamoring to touch the “stars” and get picked for their turn at the Genius Bar.  Like so many things Apple, it was … Continue reading →

by RICH DESIMONE As I sat on the beach this weekend, a plane flew by towing yet another banner advertisement.  It was a very simple design, all black, with two words in white “Avion Tequila.” If you watch the hit HBO … Continue reading →

by JOHNMURPHY I read a lot of blogs about social media. Here is the best statement I’ve seen lately. It comes from Peter Shankman, author, entrepreneur, and speaker. “Social media is not  ‘cool.’ MAKING MONEY IS COOL. Social media is simply … Continue reading →

I recently attended a conference in Las Vegas where a prominent female CEO discussed the stages of life for women – as well as the implications these stages had on influencing their marketing decisions. I was looking forward to her … Continue reading →

by KIM RUSSELL As we come out of the recession and businesses start to feel better about the future, we at EGC have noticed an increase in clients interested in a brand “refresh.”  Typically, this request involves a brush up of … Continue reading →

With the Olympics in full swing and millions of people watching Olympic athletes achieve their dreams of winning gold, there’s something else they’re winning–endorsements. Athletes train for years to make it to the Olympics, dreaming of bringing home the gold. Winning a … Continue reading →