August 2008
New York Islanders Appoint EGC Agency of Record

The New York Islanders recently named The EGC Group as their agency of record. In this expanded role, EGC will help form strategy behind the team’s advertising development and placement, with an end goal of helping the Islanders strengthen their brand and drive ticket sales.

The partnership between the organizations began when the team hired the agency to conduct research that would help them gain insight into their fans’ perceptions of the team itself and the overall game experience. The success of the research prompted the team to seek additional services from EGC. In its enlarged capacity, EGC will provide the Islanders full agency services, including creative development, media planning and buying, research and digital strategy execution.