August 2008
EGC To Devote Sleepless Night to Charity

EGC Selected as Sole Metro-NY Marketing Agency For CreateAthon 2008:  
Will Devote 24 Hours of Creative Energy to Help Local Charities

This year, as summer is fading to fall, we at The EGC Group will be gearing up to participate in CreateAthon 2008, a 24-hour-long event during which advertising agencies across North America dedicate their services to produce pro bono work for charities.

The entire EGC team will be contributing to this worthwhile effort on September 18th – 19th 2008. Recipients of this effort include:

1. Art Start: Helps to transform the lives of children and teenagers through the creative process
2. The Rainforest Alliance: Works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior
3. Big Brothers Big Sisters: Helps children reach their potential through professionally supported, one-to-one relationships with mentors
4. Dress for Success: Promotes the economic independence of disadvantaged women by providing professional attire, career development tools and a network of support
5. Autism United: An Advovacy foundation that helps families of children and children with Autism

In announcing the event, Ernie Canadeo, President of the EGC Group, noted “As the only Metro New York agency selected to participate in this year’s effort, EGC is particularly proud to be joining other prominent marketing agencies throughout North America that are helping charities during this tough economic time.”

EGC was motivated to participate in this year’s effort by our commitment to the Long Island and Greater New York not-for-profit community, and by the fact that charities are seeing fewer and smaller contributions due to the weakening economy.  Johanna De Los Santos, Executive Director of Art Start and EGC CreateAthon recipient, noted “EGC is providing crucial services not only to help nonprofits save money but to empower their fundraising at a time when the economy is down.”

All charity projects are done in their entirely—from concept to completion—during the round-the-clock event. Since its inception nearly 10 years ago, CreateAthon has produced nearly 2,150 projects for more than 1,000 nonprofits. The total value of this work is nearly $8.5 million; this represents a tremendous contribution to the recipient organizations, which often have little or no marketing budgets of their own.

Log on to www.egcgroup.com/createathon for more updates on CreateAthon, to see round-the-clock photos of our team burning the midnight oil and to view the creative work done to help these worthy organizations.