The EGC Group - November Newsletter

In This Issue:

	How to Market in Today’s Economy: The EGC Group Hosts Economic Seminar In response to the current changing economic climate, The EGC Group hosted an informative seminar on November 4th to provide clients with direction on how to market effectively, maintain profitability and grow market share. Read more.

	Convergence Marketing Case Study: Successfully Integrating Social Media into a Marketing Campaign Blogs, Facebook, Myspace, Social Networking … are all terms we hear every day, and all are things that need to be integrated into overall marketing strategy. There are several key components that make these Web 2.0 tactics successful. Read more.

	Riverhead Building Supply Hires The EGC Group as Agency of Record After an extensive agency search, Riverhead Building Supply announced they have chosen The EGC Group as its Agency of Record. Read more.

	PROJECT SPOTLIGHT: Inference Data Print Campaign Our challenge was to develop a strong brand personality for a client in a very crowded category: e-discovery software for legal review. Read more.

	People in the Spotlight: Rich DeSimone Rich, who has been with EGC since 2006, is an art director and web designer. Read more.

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Interactive Insider

By Tony Valado

Welcome to the Interactive Insider. Each month, this column will feature news, information and advice regarding the world of digital technology and how best to use it.

The Value of the Banner

I think by now we all know the importance and value of search. It is one of the closest things we can get to an actual sale in media. It is the whole theory that if they are searching for something in particular, a product or service, they are in the mindset of moving forward with their decision.

The Fresh Report
Latest Trends in Marketing

Viral Videos Work for Local Dealers

Targeting your best prospects—in good times and bad, cookies sell

Advertising in Today's Economy: How to Emerge a Market Leader

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