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In This Issue:

EGC scores with the New York Islanders.
EGC is proud to announce its appointment as agency of record by the New York Islanders Hockey Club. Read more.

   

Five Part Blog Series - Advertising in Today's Economy.
Targeting Your Best Prospect.

In this, the fourth installment of our five-part blogging series, our own Rich D’Amico targets...well, targeting. Read more.

   

CreateAthon 2008: Long hours, short learning curve, spectacular results, good food.
In the spirit of giving back and being good corporate citizens, on September 18th and 19th, EGC’s employees and our friends in the creative community joined forces to donate more than 1,000 hours to the 2008 CreateAthon... Read more.

   
PROJECT SPOTLIGHT: Bethpage Federal Credit Union
With Wall Street experiencing unprecedented uncertainty and financial institutions changing ownership and names on a weekly basis, Bethpage Federal Credit Union remains financially sound, customer-focused and poised for the future.
Read more.
   

People in the Spotlight: Dan Misilewich
A marketing coordinator, Dan has a sponge-like ability to absorb information that makes him an asset and valuable component of the EGC team. Read more.


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Tony Valado - Interactive Insider Interactive Insider

By Tony Valado

Welcome to the Interactive Insider. Each month, this column will feature news, information and advice regarding the world of digital technology and how best to use it.

 
Do you have the right mix?
(Weekly poll results)


The results of the September poll (“What percentage of your marketing budget do you spend online?”) were very telling in that there was no real consensus. Here is a quick breakdown: 60% spend 10% or more and 40% spend less than 10%.

Read more


Check out our Monthly Poll What do you think about the new Microsoft advertising campaign featuring Bill Gates?

Click here to read what EGC had to say on vanityfair.com.


The Fresh Report
Latest Trends in Marketing

Targeting your best prospects—in good times and bad, cookies sell

Advertising in Today's Economy: How to Emerge a Market Leader

Advertising in Today's Economy: Celebrity Guest Blogger Bob Phibbs
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