Social media helps companies in many different ways from customer service, product feedback and building customer loyalty. Fortunately for retailers, they have an advantage to jumpstart this engagement and really start conversations. The key is doing it right.
In DC, there is a fast-casual restaurant that took full advantage of their retail locations to engage both in store and through social media. Through a contest to win a year’s supply of restaurant food, Sweetgreen asked customers to tell them their New Year’s Resolution. They could post it in store or tweet #sweet2012 or text. The store in Bethesda I walked by, used their entire windowscape to promote the contest. There were tons of sticky notes and plenty of twitter usage.
What’s key is that Sweetgreen recognized that social engagement isn’t just a counter card. It became their windowscape and integral to their promotion. Retailers, need to understand the opportunity that they have and extend the in store experience to the digital world. When you do this your campaign is more successful and you extend the relationship you have with your customers and future customers.